Renault 5 - R5launch

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How do you replace a British icon with a French one? By simply adding His Majesty's Jack to the livery.

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Recent work to relaunch the much loved 80s French/British classic featuring a limited edition Union Jack roof. Cooler, faster, smarter, and more economical, the redesigned model aims to cement its position as the new King of Cool to a new generation.

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Initially launched on the concourse at St Pancras International to engage Eurostar travellers with an accompanying film, a full 360° campaign with print, digital and OOH is set to follow.